DAM Los Angeles 2024
How We Use the DAM as a Holistic Tool to Maintain Brand Integrity Across Many Business Touchpoints
DAM is used to organize, store, and share our digital assets including images, videos, packaging, production files, print and ‘etail creative’. By integrating DAM with our project proofing and sign off system, it has become a powerful tool, in fact an essential ingredient, in our Omni Channel marketing distribution – which includes: social media, websites, emails and print materials.
Hear how the DAM has been instrumental in helping to ensure both a consistent brand approach and messaging across all product lines in a period of huge growth in business. Hear how it has impacted how we work with all the stakeholders including customers and brand markets.
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