As most DAM professionals know, the multi-faceted nature of a DAM ecosystem often requires shifting personas – or a metamorphosis – from one day or task to the next. Depending on our users’ needs, we either are an expert, a strategist, a coach, or a doer … or multiple things at once and more!
Join this talk as we’ll segment and discuss aspects of the job, explaining the necessary user needs to which they correspond. Key takeaways will include the many ways to maintain important services to DAM users without either losing our nerve or causing the DAM user experience to suffer.
