Going Beyond the Basics
Sure, you know integration matters. Of course you want your DAM to talk to your PIM, and vice versa. But if you think integration is just about deduplicating data and maintaining a source of truth, think again.
Integration has the potential to be one of the most innovative and powerful tools in your arsenal. In a world where consolidation of technology has been a challenge, strategic integration can drive value by aggregating.
In this panel, leading practitioners, experienced in integration, will discuss how they do it, who should be involved, what kind of budget should be assigned, and how to find your most effective approach.
