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DAM Los Angeles 2025

DAM and the Digital Experience

Ashley Hufford

Manager, Digital Assets

Seattle Kraken

Ashley oversees the fast-paced landscape of sports media asset management for the NHL’s 32nd team, ensuring that video content is tagged, readily accessible, and preserved for the enjoyment of future fans. She also gets the unique opportunity to brag to her friends about being a hockey librarian.

Ashley is an experienced media manager, metadata expert, and chaos wrangler with over seven years in the digital asset management industry. She is passionate about creative problem solving, process management, and bridging the gaps between people, technology, and information management.

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