March 13 - 14, 2025
DAM Leadership - Achieving Growth & Establishing Leadership
Wednesday March 12, 2:00 PM - 5:00 PM
This master class and workshop is designed for those who are leading/operating the DAM system/discipline for their organization, or who are approaching the point where their DAM deployment project will be “operationalized” into real-life action—trading the heads-down intensity of delivering DAM for the heads-up strategies that will sustain and grow it and keep its trajectory one step ahead of the business or functions it supports. Whether you're a one-person DAM operation or a global team, the challenges are largely the same.
Graham and David will help you approach sustaining and developing your DAM capabilities, providing leadership best practices and advanced insights into the values of internal product management, governance and the role of DAM as it evolves in different organizations. We'll examine how to define and measure success and story-tell return on investment to the different stakeholder communities in leadership (including non-financial). along with the processes, people and philosophies necessary to support growth in companies of all sizes. And we'll cover how your personal growth as a DAM Manager is an essential element.
Some of the topics we'll cover include:
- The must have values for an ongoing DAM operation
- The advanced values that position DAM as an effective business tool for the enterprise
- Measurement and metrics - the Asset Count and much more
- Adoption - the most critical metric of all
- Tips on how to keep up with new leaders in your key user constituencies
- Keeping tabs where there are new opportunities for DAM
- Return on investment, and return on innovation
- Developing a DAM Center of Excellence
- Staffing, funding and growing all the elements
- Keeping up to date with tools, technologies and new workflows
- A special discussion about AI and leadership when technology hype cycles impact a DAM Leader's work
- Governance - less yawn and more brawn
- The costs and economic values of assets and metadata - why this now matters
- Typical roadblocks to growth and how to overcome them, including
- DAM's growth at work and...
- Your growth as a professional in your career
- And maybe even a few war stories (bring yours too!)
This class and workshop is tailored to meet the needs of DAM Managers who seek effective insights to grow their skills in managing a dynamic DAM environment.
Tutorial Leaders
David H. Lipsey is well known as a Founder of the field of Digital Asset Management (DAM) and a consistent innovator in defining – and redefining DAM and its relationship to organizational strategy, rights, outreach and growth. David has worked internationally to create value from digital assets – and setting in place the organizational and strategic processes to achieve return on initiative as well as investment. David has been involved with the field of digital asset management (DAM) since its inception and is an international leader. David is a principal co-author of the widely used Digital Asset Management Capability Model, and a sought-after university and association speaker in DAM. He maintains expert level knowledge of the field in general, the vendor community, and most of all – how to make DAM accelerate the organizational goals which it must support.
Graham Allan has spent over 30 years in digital media & entertainment technology, leading DAM, MAM, metadata, rights, and content supply chain transformations for major film, television, online media, theme parks, publishing, and content aggregation organizations in the US and Europe. 15 of those years were spent driving DAM, MAM & infrastructure software initiatives for Disney's animation, film and television divisions, and directing the company’s enterprise integrated MAM strategy. Subsequent consulting roles have extended that leadership across other motion picture, TV and media companies, and as a thought leader, author and speaker on many aspects of today’s media and content supply chain challenges. As Managing Director at Deloitte Consulting, he drives a range of strategy and digital transformation initiatives across the media landscape.
Testimonials
"This talk was a great check-in for me as someone who is managing a relatively mature DAM and gave me a lot of ideas about how to approach what's next."
Atticus Bikos, Art Institute of Chicago
"HS DAM Tutorials provided a wealth of information backed by real-world experience that can then be applied in practical and valuable ways."
Jackson Klinefelter, Delta Air Lines
"A great way to get up to speed in the field and get a sense of where you are and where you're going"
Jared Bojkowski, HHMI
"The DAM Leadership session was a great way to learn about what it takes for DAM to come to life in an organization, and things to look at, consider, and put into practice in managing your DAM."
Nate Shields, Spinakr Solutions
"I appreciated the manner in which David and Graham were able to flex their presentations based on the needs of the audience. Content was real and highly relevant."
Pam Lafferty, QVC
"HS DAM Tutorials are useful for everyone whether you're new to DAM or if you've been involved with one for a while."
Michele James, Amwa
