March 13 - 14, 2025
How to Build a DAM Business Case
Wednesday March 12, 2:00 PM - 5:00 PM
DAM product managers and other DAM professionals face special challenges in developing business cases. Whether you’re pitching a new product or taking an existing one to the next level, this tutorial will give you the knowledge and skills necessary to create winning business cases and confidently present them to decision-makers. Taught by DAM professionals, this course will give you the inside track to quickly building a DAM business case and getting it approved.
This interactive tutorial is a “jumpstart for your DAM journey” including an interactive working session with your session leaders, and as a tutorial participant, you will receive course materials in a workbook including presentations, templates and examples including:
- Define the DAM Problem – People, Process, Technology, and Data
- Current State vs. Future State
- Define Decision Criteria
- Compare Solution(s) and Evaluate Alternatives
- Implementation Plan
- ROI, Reporting, & Analytics
- Making the Decision
Tutorial Leader
John Horodyski has executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, MarTech, Content strategy, Governance, Analytics, and Marketing Operations. John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. John is also an Adjunct Faculty member at San Jose State University where he has been teaching a graduate course in Digital Asset Management (DAM) for 15 years. In addition to regular training and public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire. In May 2016, John published the book “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth”. John's new book “Metadata Matters” was published in April 2022 by Taylor & Francis.
