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DAM Los Angeles 2026

The Intelligent Evolution of DAM

Kris Lackner

Technical PgM, DAM Taxonomy

ATLASSIAN

Kris Lackner is a workflow strategist and digital asset wrangler at Atlassian, focused on building DAM programs that actually work in the real world. With an MLIS from the University of Washington, Kris applies librarian rigor to the messy realities of cross-functional teamwork, governance, and large-scale content operations.

Their work centers on building DAM programs through collaboration - aligning creative, marketing, and technical teams to design metadata, workflows, and governance that scale without breaking. Known for a practical, no-hype approach, Kris emphasizes shared ownership, clear decision-making, and strategies that grow DAM use cases.
 

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