DAM Los Angeles 2026

Liana Cárdenas Cave is a MarTech leader who blends creativity with innovation. She began her career in commercial photography industry, building a strong foundation in visual storytelling before moving into global marketing roles. At Yum! Brands, she played a pivotal role in shaping KFC’s global content strategy and launched the brand’s first Digital Asset Management system called The Bucket to streamline creative assets across markets worldwide.

Her passion for orchestrating complex content ecosystems led her to Hilton, where she modernized global content operations and introduced AI-driven solutions for translation and localization. These initiatives transformed how Hilton’s 25+ brands delivered digital experiences across thousands of properties.

Today, as Senior Director of MarTech at Dell Technologies, Liana focuses on building a scalable content supply chain and platforms for a Fortune 50 company. She is known for bridging creative vision with enterprise technology, ensuring that global brands can tell their stories seamlessly and effectively.