DAM Los Angeles 2026

Lori leads creative technology programs that power global marketing at scale. On the Creative Technology team at Expedia Group, she designs and stewards the systems that enable creative and marketing teams to move faster, collaborate smarter, and operate with confidence.

Her work positions Digital Asset Management as a strategic infrastructure rather than an archive. She builds scalable ecosystems that connect people, process, and technology, integrating creative tools directly into end-to-end workflows. From rights governance and metadata strategy to automation and AI-powered discovery, Lori focuses on creating systems that are intuitive, resilient, and built for growth.

She approaches emerging technology with both ambition and discipline, ensuring innovation strengthens governance while unlocking efficiency. For Lori, structure is not a constraint. It is the foundation that allows creativity to scale.