DAM Los Angeles 2026

In this enterprise leadership role, Mariam oversees the strategic direction of Visa’s global AdTech ecosystem and the governance frameworks that support Marketing Data and AI innovation across the company. She works closely with Visa’s Data and Privacy Offices to ensure that all marketing technologies, data practices, and AI‑related use cases meet rigorous standards of compliance, security, and operational excellence.

Mariam leads a global portfolio responsible for unifying AdTech platforms, strengthening data stewardship, and advancing the governance models that enable Visa’s marketing organization to operate with agility, transparency, and trust. Her remit also includes enterprise social media rights management and the development of a standardized global marketing data taxonomy—critical foundations for scalable digital asset governance and improved data quality across regions.

Before stepping into her current role, Mariam played a central part in transforming Visa’s global marketing technology capabilities, including key platform modernization initiatives and the integration of new third‑party solutions. Earlier in her career, she served as Director of Media and Digital for Sub‑Saharan Africa, where she led regional media strategy, guided complex cross‑market digital programs, and executed operating model reforms that strengthened collaboration between Visa and its agency partners.

A seasoned digital and data leader, Mariam is recognized for her ability to bridge strategy, technology, and governance to unlock enterprise‑level marketing performance. She brings deep experience across global markets, a track record of building scalable operating models, and a leadership style grounded in cross‑functional partnership and innovation.