DAM Los Angeles 2026
The Evolution of DAM: From Static Library to Intelligent Engine
Context:
- The quantity and variety of assets organizations generate is skyrocketing.
- Customers expect those assets to be deployed in timely, personalized communications.
- At the same time, customers increasingly use AI to surface content and make decisions.
- That’s why, in marketing organizations, DAM needs to evolve.
As AI rapidly reshapes how content is discovered, assembled, and experienced, traditional DAM strategies are no longer enough.
The next frontier isn’t just about organizing assets. It’s about enabling intelligent, modular, real-time content delivery for both humans and machines.
This session explores how DAM must evolve to stay relevant in an AI-powered marketing landscape. You’ll gain insights into what it means to build a “machine-ready” DAM: one that supports dynamic content experiences, interoperates across the stack, and acts more like a teammate than a database.
Speaker
What others say
HS DAM events are a fantastic opportunity to surround yourself with the world's greatest minds of DAM today, giving you the chance to learn from them and discuss what the future of our industry may hold!
HS DAM events provide me with the opportunity to learn from colleagues in similar positions to mine--I felt like I was with my people :-) It inspired me to keep on with the important work of helping my stakeholders to centralize, safeguard and share their assets (at the speed of light), as well as looking around the corner on how to continue to innovate.
HS DAM events provide me with the opportunity to network and meet peers who have experience in the field as we acquire and implement a DAM/MAM platform.