This course has now ended and is available to purchase on-demand here.
It’s Essential
Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.
This four-session course provides a comprehensive overview of DAM, from its fundamental principles to advanced strategies for maximizing its impact. It's designed for marketing professionals, content creators, IT managers, and everyone involved in the creation, management, and distribution of digital assets.
Whether you're just beginning to explore DAM or looking to optimize an existing system, this course will ensure you make informed decisions and drive positive change.
Whether you work in a startup or a vast global enterprise, a well-implemented Digital Asset Management (DAM) system is no longer a luxury. It is a necessity.
DAM products drive innovation and efficiency, but it is the expertise and vision of DAM leaders that ensure the system’s full potential is delivered.
Regardless of your organization's size or industry, this course:
Past sessions:
Session 1: Why Do We Need a DAM?
Session 2: Metrics That Matter: Proving the Value of Your DAM
Session 3: People, Process, Technology: Finding the Right Balance
Session 4: Change Management for DAM Adoption