DAM in the Modern Workplace: From Startups to Global Brands

It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

To celebrate the launch of this course, we're giving the first 10 people to book a 20% discount! Register and enter the code FIRST20 to receive the exclusive rate.

Whether you work in a startup or a vast global enterprise, a well-implemented Digital Asset Management (DAM) system is no longer a luxury. It is a necessity.
DAM products drive innovation and efficiency, but it is the expertise and vision of DAM leaders that ensure the system’s full potential is delivered.

Regardless of your organization's size or industry, this course:

• Sets out the core principles of DAM
• Equips you with the knowledge and tools to make the case for a DAM system
• Explores, examines and explains practical strategies for implementation
• Ensures that, following installation, your DAM can be optimized - quickly
• Provides the knowledge and skills to demonstrate to stakeholders that you and your team are delivering extraordinary value

The Course Comprises

• Four detailed sessions exploring ‘DAM in the Workplace’
• All sessions available online
• Each session is 75 minutes - including 25 minutes to question the Course Director
• A Certificate of Participation - evidence of your commitment to developing your knowledge and skills
• Unable to attend all sessions? Joining partway through? Recordings are available to all registrants

About The Course

This four-session course provides a comprehensive overview of DAM, from its fundamental principles to advanced strategies for maximizing its impact. It's designed for marketing professionals, content creators, IT managers, and everyone involved in the creation, management, and distribution of digital assets. 

Whether you're just beginning to explore DAM or looking to optimize an existing system, this course will ensure you make informed decisions and drive positive change.

Schedule

Session 1: Why Do We Need a DAM? - October 30, 2025
Session 2: Metrics That Matter: Proving the Value of Your DAM - November 6, 2025
Session 3: People, Process, Technology: Finding the Right Balance - November 13, 2025
Session 4: Change Management for DAM Adoption - November 20, 2025

You can view the full series summary here.