DAM for the New Age of Great Digital Experience

Kristina is an independent consultant with over 13 years of experience helping global organisations design and optimise their content ecosystems. She works with brands to build scalable, efficient content supply chains by aligning people, processes, data, and technology to ensure content is created, managed, delivered, and measured effectively across the full marketing technology stack.

Through Huddart Consulting, Kristina delivers strategic and hands-on support to:

• Develop content operations strategies and roadmaps to improve efficiency and scalability
• Select and implement DAM, AI, and connected technologies within the MarTech stack
• Evaluate and optimise existing DAM and content technology ecosystems
• Build AI strategies, upskill teams to improve AI fluency, and guide experimentation with AI tools to accelerate responsible implementation and adoption
• Design metadata and taxonomy structures, governance models, and content workflows
• Lead change management initiatives to support user adoption and long-term value realisation

Kristina supports clients across sectors including finance, retail & eCommerce, fashion, energy, health & wellness, publishing, and cultural heritage. She is the author of the annual State of AI in DAM & Content Operations research, a thought leader and speaker, and she teaches on the topics of Content Operations, AI, Change Management, and how to achieve operational excellence.