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DAM New York 2019

The Art and Practice of Managing Digital Media

Lauren Stefaniak Smith

Director, Creative Operations

Cricut

Lauren Stefaniak Smith has an extensive background in Creative Operations at industry-leading fashion, beauty, and technology brands. She is currently the Director of Creative Operations for craft-favorite Cricut, where she is responsible for implementing and evolving best-in-class project management for their in-house Creative agency. Stefaniak Smith also oversees the localization team, who help bring Cricut global in 30+ languages.

Before arriving at Cricut, she served as the Director of Creative Operations for Victoria’s Secret & Co., overseeing the e-commerce photography studio, asset management, video project management, and the editorial sample closet. Before Victoria’s Secret, she held positions at Ralph Lauren as a Product Copywriter and Briogeo Haircare as the Senior Project Manager in Product Development.

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