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DAM New York 2019

The Art and Practice of Managing Digital Media

Tim MacGregor

Head of Product Platforms

IBM Watson Media and Weather

Tim MacGregor is Head of Product Platforms for IBM Watson Media and Weather. With more than 15 years of experience in product management, advertising strategy, and multi-platform content development and distribution, Tim is responsible for developing the core Watson Media Product Platforms that form the foundation of the unit’s go to market solutions. At IBM, Tim launched and managed Watson Media’s M&E customer success division, and subsequently served as a WW Technical Sales Consultant.

Prior to joining IBM, Tim was Senior Director of Product Strategy and Management at Clearleap, which was acquired by IBM in 2015 to form Watson Media. At Clearleap, Tim led day-to-day product management for the company’s advanced advertising solutions, video on demand platform, and TV Everywhere and OTT streaming products. Tim holds a bachelor’s degree in economics from Wesleyan University.

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