Many organizations have highly evolved DAM systems and processes, but their processes for managing rights to digital assets either aren’t well defined or aren’t integrated with their DAM systems. Rights management in this sense isn’t about DRM; instead it’s about knowing where your assets are going and under what license terms, as well as what you are allowed to do with assets you bring in from third parties. In this session, we’ll address issues such as:
- Business benefits of effective rights management
- Defining rights metadata and workflows
- Benefits of rights management solutions
- Tradeoffs between maintaining separate systems for rights and DAM vs. building rights management capabilities into DAM systems
- Legal aspects of rights management, such as copyright and fair use
