DAM New York 2022

The Art and Practice of Managing Digital Media

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Charlotte Brown

Director of Digital Asset Management

Clinique

Charlotte is the Director of Digital Asset Management at Clinique, an Estee Lauder Company. In Charlotte’s past roles as a Digital Asset Manager, she has been responsible for selecting and migrating content to a new DAM platform while establishing every facet of the content workflow, from content creation to curation to asset distribution, along with administrating technology development as a key lead and training users about how to use the DAM to support their roles and drive content usage.

Charlotte has been responsible for defining and implementing metadata standards, taxonomy, creating ways of working guidelines, onboarding Librarian Services support teams and designing governance models, while tracking and analyzing key performance indicators to determine workflow and systems effectiveness at high volume companies like Clinique, Vineyard Vines, Coty Inc., Macy’s, Time Inc. and Disney.

Charlotte is a landscape photographer and artist who received her Bachelor of Fine Arts degree from the School of Visual Arts in New York City.

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New York Hilton Midtown

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.