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DAM New York 2022

The Art and Practice of Managing Digital Media

Jessica Criscione

CTO, Marketing & Sales Intelligence

IBM

Jessica currently serves as IBM’s MarTech leader, driving the technology strategy and architecture behind our client experiences and Marketing platforms. With over 20 years of experience in enterprise consulting and startups, her experience spans multiple industries including finance, healthcare, entertainment and technology. She brings a security and data-first mind set to transforming enterprise architecture to ensure the business can deliver best-in-class customer engagements.

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