Joel has been helping firms capitalize on DAM’s potential for the last 17 years as the industry has evolved. For the last 7 years he served in consulting and subject matter expert roles in enterprise software firms with emphasis on connecting the dots between software and content teams’ real-world use cases by fitting the right platforms with process and governance transformation. Prior to that his consultancy helped guide firms in M&E, retail, CPG, publishing and financial services verticals from media strategy through deployment of foundational content platforms to support the growing array of MarTech and media distribution systems that have become essential for customer engagement across many verticals.