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DAM New York 2022

The Art and Practice of Managing Digital Media

Kyle McNamara

Content Operations Manager

The Hershey Company (Hershey’s)

Kyle graduated from West Virginia University with a Bachelor’s Degree in History, and he went into technical staffing where he discovered the world of information technology. He earned an MBA from Penn State University and moved to the Ahold Delhaize’s Demand Forecasting team developing foundational data management skills.

Kyle joined Hershey in 2019 as an analytics expert and he soon became product owner of the Hershey DAM, ‘The Hershey Asset Studio’. The time spent between now and then has been focused on developing automated image syndication capabilities. Those efforts were successful and operating at scale became a major issue. Kyle has focused on using AI to drive scale and transparency across the integrations enabling image syndication since the beginning of Q4 2021.

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