Choosing digital asset management (DAM) software is the easier part—onboarding users, integrating it into your existing tech stack, and weaving it into the ways of your company is when the real difficulties can begin. But those challenges are easier managed, and the value of the DAMS easier realized, if you employ an operational framework for your DAM system.
In this session, AVP will share its DAM operational model, developed from years of experience working with highly varied organizations to correctly implement and scale DAMS. The DAM operational model is a method and mindset for managing and mastering your DAM system that utilizes a blended approach of program, product, and service management.
Think of your DAM operational model as the literal roadmap toward a complete implementation, long-term ease of asset management, and delivery of value to your organization. Join us in this presentation as we share how to align your team and optimize your DAM—through purpose, people, technology, governance, process, measurement, and culture—to deliver long-term value to stakeholders, and impact to your organization.
