DAM New York 2022

The Art and Practice of Managing Digital Media

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TechLab: Influencer Marketing and DAM: How smart contracts and analytics can help marketers cross the chasm between UGC and their brands - with Wedia

September 15, 2:50 PM EDT

According to Influencer Marketing Hub, the influencer marketing industry more than doubled in value between 2019 and 2021. As brands prioritize User Generated Content (UGC) to improve user engagement, what role does digital asset management play in facilitating the brand-influencer relationship? In this TechLab, discover how a DAM combining analytics and blockchain technology would streamline the process. 

Speaker

Olivier Grenet

Wedia

THIS EVENT HAS NOW ENDED

New York Hilton Midtown

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HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.