DAM New York 2022
TechLab: Influencer Marketing and DAM: How smart contracts and analytics can help marketers cross the chasm between UGC and their brands - with Wedia
According to Influencer Marketing Hub, the influencer marketing industry more than doubled in value between 2019 and 2021. As brands prioritize User Generated Content (UGC) to improve user engagement, what role does digital asset management play in facilitating the brand-influencer relationship? In this TechLab, discover how a DAM combining analytics and blockchain technology would streamline the process.
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