History is full of battles – for mind share, market share, kingdoms, and hearts. DAM is no different. Now over 20 years since the dawn of digital asset management as both a technology and a practice, we see first-hand the evolution of what DAM really is. The battle among enterprises, MarTech leaders, vendors, and analysts to define what DAM can do and should be is at an escalation point.
While DAM's original defining purpose may still hold true, use cases and applications of DAM have evolved dramatically; so this session will explore the current battlegrounds of DAM – and get to the heart of the matter.
HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.
Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year!
The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing. I could have used three of me to cover all the sessions I was interested in attending!