Over the last 18 months, Mayo Clinic has focused on integrating a video workflow into the media asset management program. The first stage included a discovery period, followed by an initial design and configuration stage that included training in bite-sized amounts to make the information more digestible.
Join Annie Erdmann, MLIS, Librarian Supervisor at the Mayo Clinic who will discuss the process that brought a creative team of videographers into a DAM mindset and environment as a tool to improve their work processes rather than to erect another barrier to their creativity. Annie will discuss:
- The ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) model for change management
- Getting buy-in is a part of the process – there may be resistance to change at first but this shifts to empowerment
- The mindset when implementing a DAM and the video workflow as an iterative process which requires multiple phases, including configurations that continually improve the system and processes for everyone
- Taking onboard valuable feedback and questions from all stakeholders
