DAM New York 2023

Jennifer has over 18 years of experience working in the digital asset management industry, primarily on the creative and advertising agency side of the business. She began her advertising career in an agency studio, managing a team of retouchers and organizing their files into an early DAM system before transitioning into the implementation of a more modern DAM to support clients such as Chevrolet, USPS, and the US Navy. This work transitioned into a role at WPP managing the implementation of Ford Motor Company’s first global enterprise-wide DAM as well as a global team of asset managers to support that DAM.

After 9 years on the Ford business, she took a two-year hiatus to manage the implementation and launch of a global DAM for FCA/Stellantis before returning to WPP and Hogarth to manage the ecosystem of assets, rights management, and workflow process supporting multiple DAM solutions for multiple clients.

Jennifer’s career focus has been on building solid digital asset management foundational practices with an emphasis on creative workflow and integration with existing processes and tools to create an efficient and streamlined DAM and rights management practice that can be leveraged globally. She is passionate about driving efficiency and cost savings through repurposing regionally created content on a global scale while utilizing systems and technology to automate complex workflows.