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DAM New York 2023

The Art and Practice of Managing Digital Media

Tracy Forzaglia

Taxonomist, Personalization

Spotify

Tracy is one of the first taxonomists at Spotify, working on classification projects related to Personalization. Prior to Spotify, Tracy worked as a DAM Manager for Corbis Images, in metadata and search at Getty Images, in the publishing world on content classification at McGraw-Hill, and at creative powerhouses like Adobe and Picsart on metadata, findability, content strategy and taxonomy. At the heart of all these roles was some kind of digital asset management system or CMS, whether out of the box or custom-built internal tools.

Tracy has always worked cross functionally with product, engineering, machine learning and curation teams to empower findability and improve user experience in these very subjective spaces.

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