DAM New York 2025

Edward is spearheading a pivotal DAM transformation. With 15 years of experience leading DAM initiatives for a diverse portfolio within media production, content distribution, legal & business affairs and e-commerce within prominent global organizations, Arc’teryx, Spin Master and Canadian Tire.

Edward established Arc'teryx's first-ever DAM system and division in 2025. He led the end-to-end implementation from discovery to MVP launch. This strategic initiative aims to centralize global digital content, ensuring brand consistency and operational efficiency. This critical infrastructure will empower Arc'teryx's global partners across North America, APAC, and EMEA to maximize their marketing capabilities through impactful visual communication across all touchpoints – Corporate, Retail, Academy, and Community. This will ultimately drive market penetration, accelerate sales growth, and enhance brand visibility and engagement with Arc'teryx's significant customer base.