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DAM New York 2025

Janna Singer-Baefsky

Digital Asset Manager & Digital Archivist

University of Maryland, College Park

Janna is an experienced product manager, digital archivist, and implementation specialist with extensive experience configuring, deploying, and optimizing enterprise DAM and Knowledge Management systems. She excels at developing metadata architecture, asset governance, lifecycle workflows, policy administration, and managing large-scale asset migrations. Her interest in asset management was fostered through her prior work as a cataloger, researcher, archivist, and taxonomist at GLAM institutions including Frank Lloyd Wright's Hollyhock House, the Center for Brooklyn History, the Tenement Museum, MoMA Art Library, and David Zwirner Gallery.

She is the Digital Asset Manager and Digital Archivist in the Office of Marketing and Communications at the University of Maryland, College Park. She can often be heard telling her UMD coworkers "if you can't find something, come find me!" She earned her MS in Library Information Sciences with honors from the Pratt Institute and an MA in Art History from Hunter College. When Janna is home from being your friendly neighborhood digital asset manager, she can be found reading, writing about, or discussing the macabre, spending time with her cats Mable and Merlot, feeding birds on her balcony, cultivating a tiny herb garden, or partaking in various crafts.

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