DAM Sydney 2025

Kalel drives the research, implementation and optimisation of technologies that help the Sanitarium Health Food Company’s brands evolve and thrive. With over 15 years in digital design and development across agency, education, tourism and FMCG, Kalel brings a blend of creative and technical expertise that bridges user experience, marketing and technology.

Recently leading an implementation of a new enterprise-wide Digital Asset Management system, Sanitarium has strengthened the way brand assets are centralised and managed. The initiative brought together different departments across the organisation to streamline workflows, enhance governance and improve access across the organisation.

Kalel is passionate about simplifying complexity, streamlining workflows and enabling teams to unlock efficiency and creativity through technology.