Generative AI both excites and induces anxiety.
A 50/50 mix, that might swing 100% one way or the other, depending on the latest breakthrough model or method.
AI creates the opportunity to finally deliver the original promise of digital advertising: an experience that is highly personalized and conversational – no less than the consumer experience we’ve always imagined.
But it also brings into question the role, responsibilities and commercial model of our industry.
Henry Cowling, Chief Innovation Officer of Monks, leads a global creative production powerhouse known for its innovative approach to content creation.
He asks – and answers - the question:
What does a creative services set-up look like in the age of cloud and compute?
