Design Operations Los Angeles 2024

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Agenda

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8:00am
Registration and Breakfast - Exhibition Opens
Start your day with a bite to eat and a chance to visit the exhibition.
Kindly sponsored by:
 
9:00am
Introducing The Power of Change
Step into the future of creative excellence as we unite communities from Creative Operations, Creative Production, Design Operations, and Photo Studio Operations, where ‘The Power of Change’ takes centre stage.
Host
Andrea B Ruskin, Partner & Strategic Advisor, Blum Consulting Partners, Inc.
 
9:15am
Excitement and Anxiety in the Age of Gen AI
Generative AI both excites and induces anxiety. A 50/50 mix, that might swing 100% one way or the other, depending on the latest breakthrough model or method. AI creates the opportunity to finally deliver the original promise of digital advertising: an experience that is highly personalized and c...
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Speaker
Henry Cowling, Chief Innovation Officer, Monks
 
9:45am
Mastering Creative Agility: Building Effective Partnerships for a Dynamic Future
In today’s fast-paced landscape of economic restructuring and rapid growth, marketing and creative teams face constant shifts in priorities and resource demands. To navigate these challenges effectively, join us for a discussion on building effective partnerships and adapting to change across mar...
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Moderator
Scott Armstrong, CEO & Partner, Brainrider
Panelists
Brandi Johnson, Senior Creative Operations Manager, Indeed
Jason Hemerka, Creative Operations Lead, Hinge Health
Leonardo De La Rocha, Vice President of Design, SimplePractice
 
10:15am
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow DesignOps Professionals.
 
11:00am
Welcome to the Design Operations Stage
Stage Host
Tim Gilligan, Sr. Director, Chief of Staff of Research and Design Operations, Capital One
11:05am
Measure by Measure - New Frameworks to Measure the (elusive) Value of DesignOps
Measuring DesignOps’ value is complicated. Many practitioners will agree that quantifying their impact feels aspirational at best, and theoretical at worst. Anecdotal evidence and praise from partners (“I don't know what we’d do without you!”) is nice but doesn’t add up to proof that DesignOps de...
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Speakers
Rachel Posman, Senior Director of DesignOps (Salesforce), Co-Author, ‘The Design Conductors: Your Essential Guide to DesignOps’
John Calhoun, Senior Director of DesignOps, Salesforce
 
11:35am
DesignOps Can Deliver Transformational Change: A case study of how, where and when it was done
A Cloudfare case study that explains how DesignOps practices can deliver transformational change across four key archetypes - all of which are influenced by both global trends and the specific context in which the organization operates.
  • How the team’s practices adapted and matured over t...
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Speaker
Changying (Z) Zheng, Head of Design Operations, Cloudflare
 
12:05pm
Roadmapping Design Intelligence
Reframing UX for Business Success In today's fast-paced digital landscape managing design processes, assets, and information efficiently is crucial for scaling research and delivery. Jon Fukuda explores innovative strategies for enhancing User Experience Operations Management (UXOM). Covering: Read more >
Speaker
Jon Fukuda, Co-Founder, Limina
 
12:35pm
The DesignOps Revolution at Nordstrom's Experience Design Org: From Zero to Hero
Two years ago, Nordstrom's Experience Design team embarked on a transformative journey by introducing DesignOps. In this session Julia Johnston, Design Operations Manager, and Bryan Vincent, Senior Design Program Manager, reveal the challenges and the triumphs when integrating a DesignOps practic...
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Speakers
Julia Johnston, Design Operations Manager, Nordstrom
Bryan Vincent, Senior Design Program Manager, Nordstrom
 
1:05pm
Lunch & Visit the Exhibition
Time to have some lunch and visit the exhibition. See you back at 2:15PM for the afternoon sessions!
Kindly sponsored by:
 
2:15pm
The State of DesignOps: Insights and Career Perspectives from Industry Leaders
Join this enlightening discussion with DesignOps experts Meredith Black and Brennan Hartich as they share their perspectives on the current state of DesignOps and its future trajectory. This session brings together two influential voices in the field, offering a unique opportunity to gain insight...
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Speakers
Meredith Black, Founder, DesignOps Assembly
Brennan Hartich, Director of Design and Research Operations, LinkedIn
 
2:35pm
AI-Powered DesignOps: Shaping the Future of Design Excellence
This insightful leadership panel will discuss how we can shape the future of the DesignOps practice by advancing and leveraging AI for the betterment of UX design teams. Addressing the need to focus on higher value activities to increase productivity and efficiency while maintaining world-class q...
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Moderator
Jenny Price, DesignOps Lead & Manager, Business Process Transformation for the CIO , IBM
Panelists
Lisa Einat Day, Head of Brand Design, Innovation & Production NA, Kellanova (formally known as Kellogg's)
Tosha Brown, Design Lead and Operations Consultant, IBM
Greg Nudelman, Distinguished Designer, Sumo Logic
Jon Fukuda, Co-Founder, Limina
 
3:20pm
Leading Strategically: Transforming DesignOps Through Innovation and Automation
This presentation addresses the challenges of leading DesignOps as an individual, and keeping a team lean as you scale, applicable to both large corporations and growing practices.  Focusing on:
  • Automation and AI integration to optimize workflows
  • Strategic interventions for enha...
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Speaker
Caleb Jones, Design Operations Consultant, 1041 Consulting
 
3:50pm
Networking & Visit the Exhibition
 
4:30pm
LA Creative Summit 2024: Embracing ‘The Power of Change’ Four Hosts of the Four Events Reveal Key Takeaways
Unmissable! We bring together the hosts of the four co-located events: Creative Operations, DesignOps, Photo Studio Operations, and Creative Production to delve into the profound impacts of change on the creative landscape. This end-of-day gathering transcends the ordinary. The chairs share insig...
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Moderator
Thomas Stilling, Digital Strategy & Transformation Leader
Panelists
Andrea B Ruskin, Partner & Strategic Advisor, Blum Consulting Partners, Inc.
Rondell Wescott, VP, Executive Producer, ConcentricLife
Perrie Schad, President, Perrie Schad Consulting
Tim Gilligan, Sr. Director, Chief of Staff of Research and Design Operations, Capital One
 
5:15pm
Drinks & Networking
Continue networking, sharing ideas and celebrate a great day at the official drinks reception!
Kindly sponsored by:
 
6:15pm
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What others say

The Design Operations New York 2023 conference was so rewarding! As a DesignOps "team of 1" practitioner, the opportunity to be among other humans who are in the field was so fulfilling. Also, what I learned in those 8 hours is immeasurable. 

Claudia Martinez
Yelp

HS DesignOps events provided me with the opportunity to connect with similar minded professionals, who I can call friends! Sessions were engaging and provided me some valuable nuggets to take it forward and apply! 

Amit Tripathi
Amazon

HS Design Operations events provide me with the opportunity to connect with other colleagues in the industry and share learnings to help each other strive to be the most efficient and supportive teams we can be.

Antonia Duffin
Co-Op