Design Thinking for DAM

In this series we cover design thinking as an approach to solving business problems and the benefits of using this methodology to generate creative solutions - fast and at low-cost.    We explain the processes, resources, and frameworks of the creative designer and how they are applied in a business and technology context. We show easy to implement and fun ways to apply the approach to specific key DAM activities including gathering your business requirements, defining your metadata, and building out user personas and journey maps. We provide in-depth explanations of how to design configurations for your system at low cost and great efficiency. Designer’s toolkit activities reviewed include:  

• Rapid ideation
• Card sorting
• Dot-voting
• User personas 
• Journey maps
• Rapid prototyping

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Sign up for this series and receive the following...

• Four detailed sessions exploring design thinking for digital asset management
• Teaching by expert Mindy Carner, Metadata and Taxonomy Consultant, MetaShop
• Each session is 75 minutes
• Including 25 minutes to query Mindy on any challenges you may be facing
• Unable to attend all sessions or joining partway through? Recordings will be available to all registrants

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Mindy Carner introduces the series

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For a taste of what you can expect, check out this exclusive excerpt from Session 1

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Is this the right course for you?

This course is for DAM managers needing to elicit information from their stakeholders. It assumes an intermediate understanding of the practice of digital asset management and some of the common use cases that might drive a company to implement a DAM system.

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Schedule

All sessions are now complete and the recordings are available to all participants.

Part 1: Introduction to Design Thinking

Part 2: Workshopping it: Gathering Business Requirements

Part 3: Workshopping it: Designing Your Metadata

Part 4: Workshopping it: Personas, Journey Maps and Beyond

 

You can view the full course summary here.