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DAM and Museums 2022

John Florance

Sr. Director, Content Strategies

Risetime

John has accumulated more than 30 years of experience in managing and designing production workflows. He started his career in the publishing industry, where he assisted organizations in transitioning from traditional typesetting to desktop publishing. His expertise later expanded into digital asset management (DAM), which he now considers as his primary platform for digital workflows.

Currently, John is the Senior Director of Content Strategies at Risetime, a consulting company. Risetime specializes in providing managed services and consulting for digital asset management (DAM) across various industries, such as CPG companies, healthcare, media & entertainment, and museums. Risetime excels in designing superior digital workflows and reviving underperforming DAMs through collaborative efforts with clients and partners.

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