DAM Fest Europe

Rahul Bathia is the Enterprise Sales Lead for EMEA at the Creative Automation company Celtra. He believes brands have been too heavily invested in data and optimisation at the expense of creativity and is determined to change that. At Celtra, Rahul advises brands on how they can use automation to unlock scale, production speed, and content variety without sacrificing creative quality. Rahul has worked at the intersection of media and technology since the very advent of programmatic advertising. His experience spans operations, customer success, and business development at various scale ups as well as some of the world's most prominent digital content networks.