DAM New York 2025

Winning Fans in the Digital Arena: Leveraging DAM for the Modern Sports Audience

The Requirements:

In today's rapidly evolving digital landscape, sports teams, leagues, and broadcasters must meet fans where they are – on mobile-first, visually driven platforms like Instagram, TikTok, YouTube Shorts, and Snapchat.

The Response:

Multiple views from panel members on how DAM powers the full potential of social media to:

• Attract new fans.
• Deepen engagement.
• Monetise content.
• Build lasting relationships

All in an attention-scarce economy.

Moderator: John Horodyski, Managing Director, Strategic Client Growth, AVP

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