DAM New York 2025

Leveraging DAM to Engage and Connect with Visitors

Background:

Following the relaunch of the National Gallery of Art website, we asked: How can our teams work even closer together to continue creating engaging digital experiences for in-person and online visitors?

Located in the heart of Washington, D.C., the National Gallery of Art houses an internationally recognized collection and welcomes nearly five million visitors annually, engaging even more people online.

Covering:

• The connection between DAM and CMS.
• Improvement of metadata and rethinking technical configurations to support the new website.
• Implementing user-oriented workflows to support content authors.
• Placing the DAM at the center of the digital ecosystem fully supporting the website and centering the DAMS as the single source of truth for images on the website.
• The role of executive leadership in driving and supporting change.
• The more than 61,000 images available for free for download through nga.gov
• How AI is being used to animate discovery of the online collection.

Justyna Badach, Head of Digital Imaging, National Gallery of Art
Eileen Willis, Head of Digital Content, National Gallery of Art

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