Festival of Creative Operations

Keith McLeod is the Executive Director of Marketing Operations at The New York Times, a team that serves as a thought and execution partner across a broad spectrum of Marketing efforts. Operations is a key driver on brand and acquisition campaigns,  process optimization and initiatives to leverage new marketing capabilities across all workstreams. 
 
Keith joined The Times in 2017 as part of the project management office (PMO), leading teams in the Data and Insights Group, Marketing Technology and Advertising.  Since taking over Operations in 2018, he has helped scale the team to stay on pace with the company’s highest priorities. Marketing Operations now comprises Creative Operations, Project/Program Management, Email Operations, Marketing Solutions, Campaign Operations, Digital Trafficking, Marketing Compliance and Digital and Print Production. 
 
Before joining The New York Times, Keith worked at companies including General Electric, Pearson and Teach For America, with a  primary focus on digital transformation, process optimization, and strategic & technical delivery. 
Keith is a graduate of Pace University, and he lives in Clarkstown, N.Y., with his wife and two daughters.