Nicole Cappello has more than twenty years of experience in digital asset management, media, marketing and workflows. Having started her career as a photojournalist, she became concerned about the longevity and archiving of images when she shifted to digital photography. She transferred her focus to maintaining brand integrity through effective use of digital asset management systems.

Cappello is currently Director of Photo Publicity for National Geographic. She oversees the global photo distribution of promotional images for the National Geographic Television Networks, Magazine and Books.  She is focused on harnessing the power and global reach of the National Geographic brand to push visuals further in 172 countries. Cappello commissions photographers, provides art direction, and oversees talent approvals and retouching of images.

Prior to joining National Geographic, Cappello was at CARE and began her first hybrid role as a photographer and editor/archivist. She became the project manager for the first ever DAMS (digital asset management system) implementation at CARE, kicking off the digital archiving of CARE’s robust visual history fighting global poverty for over 60-years.

Cappello holds a Bachelor of Arts degree in Journalism from the University of Florida.