The University of Central Arkansas shares the journey it took to create a new multi-phase user engagement plan and developed a successful brand portal as part of the overall integration of a DAM for the entire university. The session will share an A-Z of the challenges and how the end product has been successfully accepted. The university is in the third year with a brand portal and this session will share the implementation process, highlight feedback received and describe how the DAM has affected the culture of branding at the institution.
A Walk Through the First Year of Implementation from the University of Central Arkansas
September 2, 12.40 PM