Mastering ‘The Realm of Rights’

Sessions 1 - 3 are now complete and the recordings are available to all participants. To join the course and catch up ahead of Session 4, click here.     Session 1: Why Track Asset Rights?

• What is the commercial purpose?  
• Documenting what’s needed
• Demonstrating return on effort. Estimating and justifying costs
• The role of the DAM Manager

  Session 2: Types of Rights Information

• Term, Territory and Media
• Documentation for Locations and Individuals (including minors)
• Text, sound and visual
• Real-world examples and the challenges they can present

  Session 3: Going Deeper into the Rights

• The many types of elemental rights that can pertain to an asset
• Practical guidance on re-use of assets
• Undertaking "risk assessment"
• Standards and Best Practices in rights clearance
• Granting and acquiring licence rights – jurisdiction and enforcement
• How rights information can change – with and without being documented, before and after acquisition or disposal

  Session 4: Can you Store Rights Information in your DAM? Wednesday, March 10, 2021  8AM PST / 11AM EST / 4PM GMT / 5PM CET

• How best to do it is the challenge
• Who should be a stakeholder?  
• How to evaluate alternative ways of working with your assets and rights information
• Options to store and access rights information - simple and more advanced solutions - the pros and cons