Jarrad Serafine-Clark produced the first 10 years of Australian Fashion Week before joining PBL as Creative Director of Events. In 2005 returned to AFW under new ownership, IMG Fashion, as Global Creative Director where he established platforms focused on enhancing the traditional industry needs, whilst challenging the status quo by expanding participation of consumers in the traditional industry only platforms. In 2014, Jarrad joined KCD and became a Partner in 2016, leading the Creative Services teams in New York, Paris and London to make the impossible possible for the world's leading brands.