Jo heads up the Yorkshire-based Hallmark Cards creative studio. Her studio includes a highly diverse set of skills and expertise, supporting creativity and product development from future thinking to on-shelf display.

Jo has extensive experience of the greetings industry with a career spanning 27 years to date. Starting in creative and product development, this gave her a particularly insightful grounding into the complexity of delivering multiple projects at pace. 

More recently she has been instrumental in critical global business transformation projects involving the integration of stand-alone systems and processes into one end-to-end enterprise solution. 

Jo’s career has naturally evolved into a key operational role where she now influences structure, process, and efficiency across Hallmark. The fluid nature of the business means Jo continually assesses and optimizes creative capacity, resource, technology, and automation to deliver the necessary requirements. 

Always open to change and improvement, Jo relishes a challenge. She also makes a mean mojito and tasty Yorkshire pudding. Just don’t mention camping, she’s not a fan of that challenge!