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Festival of Creative Operations 2022

Co-located with the Photo Studio Ops Forum and the Design Ops Symposium

Why the Future of Creative Production is Automated

September 27, 12:20PM EDT

The cycle of creative production has never been this hectic. It seems like there is always a new ask, task, or media plan that needs to be filled with effective, on-brand creative assets. Automation will never replace craft or genius creative thinking but it can come in handy when it comes to the repetitive, mundane tasks that eat up time, resources, and money in creative operations. Join this talk by the Creative Automation Company Celtra for a look into the forces driving the shift to automation in creative production, use cases, and how to best equip your in-house team for success.

Key takeaways:

  • Industry trends driving the need for creative automation
  • Applications and production use cases for faster and more affordable production
  • Change management when automating and centralizing production
Testimonials

What others say

HS Creative Ops events provided both work and life skills ideas I could implement immediately and also allowed me to connect with peers and vendors. I can't put a value on how much this was appreciated and useful!

Ann M Frank
BVK

HS Creative Ops events are educational and FUN! The generosity of time and expertise of the vendors and presenters is invaluable in helping us grow our business!

Claire Donnison
Only1AndyWright Photography & Design

A wonderful virtual opportunity to engage and connect with like-minded peers on a variety of topics relevant to the ever-changing landscape of Creative Ops. I really enjoyed this event and look forward to more in the future!

Molly Gallagher
Fabletics
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