Festival of Creative Operations 2024

Lydia is a video content strategist, agency leader, and podcast host.  She is currently the Global Managing Director at Casual, an award winning creative production studio, where she leads a team of passionate creatives to produce human-centric work for organizations that want more than just filling their content channels. They want content that resonates, inspires, and delivers real business outcomes. 

For over 15 years, she's worked with brands like GoDaddy, WSJ, Bloomberg, KPMG, Hilton, to tell powerful stories through video. She advises clients on how to use video storytelling to change behavior and be a force multiplier in driving business goals. Lydia also co-hosts the Audience Connection Show, a podcast that deeply explores audience connection through interviews with top behavioral/neuroscientists and creative industry leaders on the front lines of content production.

Beyond her day to day, Lydia serves as board President of Guardian Los Angeles, a jiu jitsu youth program providing mentorship and physical wellness to underserved kids in South LA.