Barbara is passionate about bringing people and ways of working into the digital age. With over 15 years in multinational companies across FMCG, Beauty & Luxury, she has spent much of this time around content. In her current role as Director for content platforms at Coty Inc, Barbara works on simplifying the content creation and distribution processes, especially into the digital landscape to create measurable efficiencies, speed and business growth.
Outside of work, Barbara enjoys good food, the outdoors and discovering her new home city of Amsterdam with her family.