Festival of DAM 2021

Kathleen has been organizing assets be it analog, digital, or analog to digital for discovery and reuse since 1989. She embraces usability challenges and appreciates it is not enough to find an asset but to also know if an asset can readily be reused.

Kathleen’s team is currently extending DAM from one business unit to the entire global Google Marketing org to promote discovery, rights management, reuse, and reporting. Finding commonality at this scale may seem daunting, so having comprehensive user stories that describe the needs of each user type is critical to stay focused. Staying nimble and agile are also key to meet the demands of a growing business while maintaining a core structure and best practices to consistently guide the users on their journey. Having a sense of humor helps as well!