Festival of DAM 2022

Alex has over 10 years of DAM experience with media companies such as Conde Nast and Hachette Book Group.  She is starting a new role as a digital asset manager at Lincoln Center for the Performing Arts shortly.  Starting in the traditional archive world and working in the corporate world and moving into the cultural sphere has informed her roles of digital archivist and DAM administrator.   

Over the course of her career, she’s worked on creating taxonomies for photo archives to large-scale digitization conversion projects to metadata creation and mapping to several DAM implementation and migration projects.  Being responsible for evaluating current workflows, vendor selection, metadata governance, and user training keeps her engaged with both the front- and back-end of DAM systems.  

Mainly, Alex is interested in examining how existing data structures adapt and evolve when exposed to DAM technologies and capabilities.