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December 3, 2025

Festival of DAM 2025

A celebration of all things Digital Asset Management

Julie Mühlethaler

Senior Manager of Digital Content

Molson Coors

Julie leads enterprise content management across iconic beverage brands in the U.S., Canada, and Latin America. Over her 13-year tenure with the company, Julie has held a variety of roles in marketing and sales enablement, consistently driving innovation and championing continuous improvement. Her work empowers teams across the organization to deliver best-in-class experiences in the competitive beverage industry.

Before joining Molson Coors, Julie honed her creative expertise developing campaigns on the agency side, focused on global brands including McDonald’s, Coca-Cola, and Burger King. Known for her collaborative spirit and strategic mindset, Julie brings a passion for building strong partnerships and crafting effective, scalable solutions.

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