Festival of DAM 2025

Kristi is the Global Digital Asset Manager at SharkNinja, where she oversees the content infrastructure behind two of the world's most recognized consumer brands. With over a decade in Digital Asset Management and a background in commercial photography, she brings equal parts creative instinct and systems thinking to the work of making assets findable, usable, and scalable across a global organization.

She's worked across companies of all sizes, which means she's seen what works, what doesn't, and why the program around the tool matters as much as the tool itself. She genuinely loves what she does, from untangling complex workflow problems to helping a user find exactly what they need.

Outside of work, Kristi lives in Massachusetts with her husband, son, and two rescue dogs. She's an avid mystery reader, an experimental cook, and as a perk of the job, an enthusiastic vacuum tester.