John Horodyski has executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, MarTech, Content strategy, Governance, and Marketing Operations. 

John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, Retail, Media & Entertainment, the Pharmaceutical industry, and Insurance. 

John is also an Adjunct Faculty member at San Jose State University where he teaches a graduate course in Digital Asset Management (DAM) for 18 years. 

In addition to regular training & public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire, and MarTech. In May 2016, John published the book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.” John's new book, “Metadata Matters” was published in April 2022 by Taylor & Francis.