John Horodyski has executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, MarTech, Content strategy, Governance, Analytics, and Marketing Operations. John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. ​John is also an Adjunct Faculty member at San Jose State University where he has been teaching a graduate course in Digital Asset Management (DAM) for 15 years. In addition to regular training and public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire. In May 2016, John published the book “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth”. John's new book “Metadata Matters” was published in April 2022 by Taylor & Francis.